In my humble opinion I think Unity Studios had their hearts in the right place when they wanted to base their operations in Michigan but they drastically underestimated how hard it is to earn a living in the great lakes state.
I lived in Michigan for 30 years and I can tell you bitter reality hits that state harder than any other in America which is why Michiganders have earned a reputation for being optimistic because you have to be in order to survive there.
After graduating college I couldn’t find anything in the media field, even attended a job fair at Specs Howard applied and talked to all the reps from WDET (news radio) to WJLB (hip hop station) and still no job not even an intenship. The place was filled wall to wall with talented people trying to get into the media business which really gave me the impression that Michigan isn’t where you want to live if your seriously trying to have a career.
California is broke, broker than broke, extremely broke but they hide it very well but SoCal is still the land of opportunity. Michigan has potential to be a formatible player in the movie biz but everyone is so tight on the dollar right now its looking more like dream than reality. If Unity Studios is going to remain in Michigan they're going to have to make more than commercials my suggestion--- video games if they invest in new media they might have a shot at turning it around otherwise its a wrap.
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Unity put this out yesterday:
Unity Studios’ response to news reports on City of Allen Park lease
May 11th, 2010
In response to news reports that Unity Studios has defaulted on our lease we provide the following:
Unity Studios is current on all lease payments and not in default of our current lease with the City of Allen Park. We regret that private negotiations with the City of Allen Park regarding our lease have become public. However, we deny missing rent payments or being unable to pay our lease. To the contrary we have made all payments, included a disputed amount, in good faith. We have provided documentation (cancelled checks and bank statements) to the Detroit Free Press, Crain’s Detroit Business,as well as numerous TV stations, proving our payments have been made and that we have disputed the amount the City of Allen Park billed Unity Studios for rent.
It is our hope and intention to work out any differences with the City of Allen Park in order to remain in our current lease and continue to build Unity Studios, bring movie projects to Allen Park and put Michigan residents back to work.
Sincerely,
Jimmy Lifton
President
Unity Studios – Allen Park
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